Post Card Farming – Don’t Stop What Works

[Lisa Mullins]

While the Internet is certainly taking over the way many agents market their businesses, some of the long standing, proven techniques still have their place. Now that you understand the importance of hiring a professional copywriter, you can leverage their expertise to create powerful postcards for marketing purposes. Postcards can be utilized to farm real estate leads within targeted zip codes, allowing agents to draw new potential customers on a year round basis, those customers that would likely not locate them otherwise.

Decide your Angle

Are you targeting renters who may be looking to purchase their first home? Are you targeting the foreclosure market? Or, are you targeting individuals looking to move up in the real estate world? Decide which market you would like to target with your postcard campaign before completing any of the other steps within the process.

Continue Reading